Battlefield 6 won’t be $80, but it Seems Like Other Countries Are Starting To Feel the Brunt of US Tariffs

Over the last week or so, there has been a bit of a hubbub around the potential pricing of Battlefield 6.

This all kicked off when last week, well-known leaker, Billbil-kun, posted on Dealabs claiming that the game would be retailing for €79.99 for the standard edition and €109.99 for the Phantom Edition (and €10 cheaper for both versions on PC). Billbil-kun also reported the planned release date as October 10th.

This story then snowballed with many sites reporting the increased price; however, in the course of reporting, many write-ups claimed Billbil-kun claimed the game would cost $80 (and $110). 

This then came to a head yesterday when EA CEO, and definite human man, Andrew Wilson, was asked during an investor call about whether the game (and other EA games) would be receiving the premium price tag. Wilson replied, “We're not looking to make any changes on pricing at this stage.” 

Wilson went on to say, “That's in the construct of, we already offer a fairly broad pricing scheme across our various products. When you think about everything from free-to-play through to our premium products and deluxe editions, our orientation is always to capture the full spectrum of pricing so that we can serve players in the best way possible and offer them the greatest value. We'll continue to look at opportunities to deliver great value to our players through various pricing schemes over the course of time, but no dramatic changes planned yet.”

An EA spokesperson went on to say that EA hadn’t factored potential $80 prices into revenue estimates for this financial year. Basically, meaning that any game released between now and March of 2026 would stick to $70 (Madden NFL 26, EA Sports FC 26, and Battlefield 6).

So, open and shut, Billbil-kun was wrong, right? Well, not really. Billbil has seemed to have gained access to Battlefield European pricing (indicated by that big old euro symbol in front of the number 80 in his post), while Wilson seems to be talking about products potentially costing $80 in respect to the US market.

What’s more, after today’s Direct, an eShop page went live for EA SPORTS Madden NFL 26. That store page on the US EA does, in fact, list the game as costing $69.99 on that page. However, on the European eShop, that price is €79.99  (see below).

It seems like confusion has arisen because usually prices in Europe and the US are about 1:1 as €1 currently trades for $1.14. Games like Super Mario Bros. Wonder, for instance, cost $59.99 in the US and €59.99 in Europe. This means Europeans are paying about $68 for Mario Wonder, while US folks are paying €52 for Mario Wonder (plus taxes).

The addition of taxes on US goods at checkout that aren’t factored into retail prices means that often the net price for the consumer works out about the same between US customers and European ones.

However, with Madden now retailing at €79.99, that now equates to an eyewatering $91 compared to the US price of $69.99.

So two things happened here:

Firstly, the price of goods between the USA and the EU was lost in translation by media outlets reporting on Billbil-Kun’s leak. Battlefield 6 was never leaked as costing $80. It was leaked as costing €80.

Secondly, it seems like prices for EA games in Europe are going up steeply. The reason for this is most likely Trump's tariffs, which, while they affect the cost the US goods and mean EA is likely making less money on each game sold in the US, the company is trying to recoup that cost in foreign markets instead of its domestic one. Why, you ask?

The answer is again two-fold. US consumers are notoriously price-sensitive and vocal compared to other regions, meaning that EA would be hearing a lot more about this from US consumers than Europeans (see the fact that Andrew Wilson was asked about the Dollar price of games in a call and not global prices). The other prickly part of this is that US-based companies like EA likely don’t want to upset what has proven to be a rather petty US administration by raising prices in reaction to Trump's devastating tariffs. Or in short, EA is trying to keep the fascist happy, lest he cause any trouble for it down the road.

So yeah, Battlefield 6 won’t cost $80, but games are getting more expensive, and the folks being made to feel the pinch aren’t even living in the country responsible. Don’t you just love capitalism?

Update (31/07/25 - 21:01): After Battlefield 6's multiplayer reveal event today, pre-orders are going live across storefronts. Battlefield price has been confirmed as $70 in the US and €80 in Europe.